Articles Tagged with ''marketing''

Building the Road Map for Your Business

August 16, 2011
One of my coaching clients, Lisa Giesler, is an organizing consultant. She has a book called “My Life is a Mess.”
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How to Prosper in Tough Times

March 1, 2012
These are tough times. This “Great Recession” has ripped apart families, foreclosed on countless homes and destroyed the net worth of millions.
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Love Those Dry Erase Boards

January 4, 2012
Twelve years ago, I was cleaning a commercial carpet and I was intrigued by all the dry erase boards all over the office.
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Your "Ultimate Marketing Hub"

December 19, 2011
It isn't exactly a secret: making a carpet look clean is easy. Getting your phone to ring is hard, and it's getting harder! Last month we looked at developing market hubs, businesses that refer their customers to you and vice-versa.
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Staying "Open"

October 17, 2011
Startling epiphanies can arrive from the strangest places. For example, I recently came across this consulting firm’s headline: “We Help with Accounting, Marketing, Management, Hiring and Staying Open.”
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Target the Best Neighborhoods in Town

October 6, 2011

Yes, getting cleaning clients online is terrific, but you never want to put all your advertising dollars in one basket.
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The Phenomenal 747 Business Model - Part II

February 13, 2012

Last month I shared the first part of my 747 Business Model, the 7 core areas of life. I shared the one and only reason your business exists: to help you achieve your life goals.


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The Four "M's" of Marketing

April 2, 2012

Are you breathing a sigh of relief that winter is finally over? Are you relieved that now your phone is ringing? While the doldrums of winter and the lack of phone calls is still a recent memory, let me encourage you to avoid the same trap next year by ramping up your marketing while you are busy.


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Executing Your Direct Mail Campaign

November 11, 2011

This month we’ll talk a bit more on the actual execution of what it takes to get your targeted direct mail campaign mailed out to best effect.
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Finding Your Golden Nugget: The Value of Events

November 22, 2011
The Golden Nugget: a nostalgic picture of the Las Vegas of times past. Recently I was at Connections, and I brought my wife and two of my managers with me.
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The Experience Spring 2013

See all the sights from Clearwater Beach for the inaugural Experience Conference and Exhibition, held from April 17-20, 2013.

THE MAGAZINE

ICS Cleaning Specialist Magazine

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2013 April

Take a look at the brand new April 2013 issue with features on Marketing, Rug/Carpet Cleaning, and Hard Floor Maintenance.
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ICS Strategy Poll

What, if any, strategies did you take to “bust out of any winter lull?”
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THE ICS STORE

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Upholstery & Drapery Cleaning

Upholstery and Drapery Cleaning - Don’t let the name fool you. This is the industry’s only book covering dozens of household fabrics.

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ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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