Articles Tagged with ''marketing''

Your "Ultimate Marketing Hub"

December 19, 2011
It isn't exactly a secret: making a carpet look clean is easy. Getting your phone to ring is hard, and it's getting harder! Last month we looked at developing market hubs, businesses that refer their customers to you and vice-versa.
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How to Get OPM

November 22, 2011
Gordon Gekko made the acronym “OPM” famous in the movie Wall Street by going after “Other People’s Money.” But you need to focus on a different OPM: Other People Marketing…for you!
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Finding Your Golden Nugget: The Value of Events

November 22, 2011
The Golden Nugget: a nostalgic picture of the Las Vegas of times past. Recently I was at Connections, and I brought my wife and two of my managers with me.
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Executing Your Direct Mail Campaign

November 11, 2011

This month we’ll talk a bit more on the actual execution of what it takes to get your targeted direct mail campaign mailed out to best effect.
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Staying "Open"

October 17, 2011
Startling epiphanies can arrive from the strangest places. For example, I recently came across this consulting firm’s headline: “We Help with Accounting, Marketing, Management, Hiring and Staying Open.”
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Target the Best Neighborhoods in Town

October 6, 2011

Yes, getting cleaning clients online is terrific, but you never want to put all your advertising dollars in one basket.
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Building the Road Map for Your Business

August 16, 2011
One of my coaching clients, Lisa Giesler, is an organizing consultant. She has a book called “My Life is a Mess.”
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The 2013 Experience Convention & Trade Show

A look back in photos at the 2013 Experience Convention & Trade Show in Las Vegas.


ICS Cleaning Specialist Magazine


2014 April

Take a look at the April 2014 issue with features on air movers, going green, carpet cleaning and new products & technologies.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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