Articles Tagged with ''carpet cleaning''

Employee Background Checks – How Far Should You Go?

The service industry is made up of many trustworthy, hard working individuals who are dedicated to protecting the health and safety, as well as valuable furnishings of many people
December 12, 2013

At least once every year, I’m reminded of an article that I penned over a decade ago.


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Ask Steve: What’s the Best Way to Work in Snowy Conditions?

With 16 employees and four truckmounts out there every day, I too dreaded the white stuff.
December 12, 2013

Here are a few of the logistics we used to survive (and prosper) in the winters.


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Ask Steve: Should I Ask Permission to Park in the Customer’s Driveway?

The goal here is to stage manage the entire “getting to know your client” process to consistently produce as many positive moments of truth as possible.
December 5, 2013

No one is going to refuse you permission to park close to their house. However, by you asking permission, the homeowner feels in control and this is very important.


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Innovative Marketing and the Five “M’s”

The first thing you want to have in your plan is a goal.
November 29, 2013
When most cleaners think about marketing and especially “innovation,” they’re focused on the next “strategy” or tool rather than taking an overall look at their marketing approach.
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Just Ask Jess: How Can I Make More Money During the Upcoming Slow Season?

Up-selling deodorizer is one of the easiest, low cost/high profit up-sales we cleaners have
November 27, 2013

How can you make more money on the job? That’s easy! Start practicing the art of up-sales! 


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Ask Steve: How Can I Fend Off a New Competitor Who is Trying to Steal My Customers?

Stay the course, don’t panic and focus on branding your company is a start.
November 27, 2013

 More years ago than I care to remember, a new carpet cleaner came to my town. I met him, and while he was civil to me, I could tell he was both intensely competitive and very insecure. Bad combination! I'll call him "George." 


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Early Registration Rates for SURFACES Ends Nov. 29

Early registration pricing is $15 for both Exhibits Only and Exhibits with Education packages
November 25, 2013

The discounted early registration deadline for SURFACES is Friday, November 29, 2013, according to a press release.


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Ask Steve: What’s the Best Way to Get More Commercial Carpet Cleaning Accounts?

It can be intimidating making sales calls and meeting with company executives about your services.
November 21, 2013

I was scared to death when it came to making sales calls on people twice my age and twenty times my income! And yet I personally developed virtually all of those almost $400,000 per year in regular commercial accounts!


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How to Treat Fleas in Carpet

Fleas are a nuisance, but they are a fact of life in many homes with pets.
November 14, 2013

Fleas brought in by pets - particularly multiple pets - can be a major problem when they transfer from the animal to other fleecy materials, such as carpet and upholstery, and then lay their eggs and multiply.


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Ask Steve: What Should I Leave Behind After an In-Home Estimate?

Always try to leave behind lots of positive "moments of truth"
November 14, 2013

The very best thing to leave behind is a customer- approved work order with a work date filled in! 


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A look back in photos at the 2013 Experience Convention & Trade Show in Las Vegas.

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2014 April

Take a look at the April 2014 issue with features on air movers, going green, carpet cleaning and new products & technologies.

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