Far too many of my ICS readers (you know who you are) attract customers who choose a carpet cleaner the same way they buy gas - the lowest advertised price!

Tracking your advertising is crucial for business owners or managers, but too often we just don’t do it. Company resources are scarce and should be cautiously appropriated to those activities that will produce a positive return on the investment. If we make no effort to measure our results how do we know if it is giving us a positive return?

If you’ve yet to register for the Connections Convention and Trade Show taking place from September 4-7 in Las Vegas, you have until Friday, July 13 to do so and still qualify for early-bird pricing.