Tracking your advertising is crucial for business owners or managers, but too often we just don’t do it. Company resources are scarce and should be cautiously appropriated to those activities that will produce a positive return on the investment. If we make no effort to measure our results how do we know if it is giving us a positive return?

As it turns out, maybe reality TV isn’t so “real” after all. Case in point: Rick Yemm, one of the stars of The History Channel’s “Ice Road Truckers” is really a carpet cleaning professional who just so happens to drive trucks in the winter when his business lags.

The University of Pennsylvania School of Arts and Sciences and four leading trade associations in the flooring industry have established the Partnership for Executive Development and Business Growth, a customized program designed to provide participants with an opportunity to study the essentials of business management and develop new skills and strategies to grow their businesses, according to a press release.

Congratulations, you have your own business. The American dream! However, it’s sucking the life out of you. No time, not enough money, too many headaches.