- THE MAGAZINE
Tracking your advertising is crucial for business owners or managers, but too often we just don’t do it. Company resources are scarce and should be cautiously appropriated to those activities that will produce a positive return on the investment. If we make no effort to measure our results how do we know if it is giving us a positive return?
See all the sights from Clearwater Beach for the inaugural Experience Conference and Exhibition, held from April 17-20, 2013.