Articles Tagged with ''marketing a carpet cleaning business''

Neighborhood Marketing With Doorknob Hangers

By John Braun
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One of the most attractive advertising methods for cleaners is doorknob hangers - it’s quick, economical and you can target the exact clients you want.


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The 3 Most Profitable Marketing Choices for Cleaners

By John Braun
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The one question every cleaning company owner/manager should constantly ask is, “What is the best way to market my business?”


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Prepare Now to Stay Busy This Winter

Consumer pockets are tight once the Christmas credit card bills roll in at the beginning of January
By John Braun
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 Once December 24th hits, most companies need to have a different marketing plan to keep busy. This is especially true for cleaners in the north where it can be difficult to get clients during winter, but even if you operate in a warmer area, January and February can still be tough months. 


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7 Social Media Sites Your Business Needs to be on Today (Examples Included)

You don't need to spend dozens of hours a week on social media. If you do it right, one or two hours per week are all you need.
By John Braun
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Your social media plan should start with Facebook. But it surely should not end there. What if I told you there were other social media sites that are just as important and some even more important for your cleaning business marketing?


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Ask Steve: How Can I Get Maximum Results from Exhibiting at a Home Show?

Early on in my career we discovered the value of home shows
By Steve Toburen
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When you exhibit at a home show you are face-to-face with thousands of prospective customers.


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First Class, Bulk or Saturation: Which Postcard Mailing Method is Right for You?

A look at the three primary ways to send postcards
By John Braun
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One of the biggest questions I get from cleaners is, “What is the best way to send postcards?”


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Using E-mail Marketing to Convert Prospects and Keep Clients

Learn what e-mail newsletters can do for your business
By John Braun
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E-mail marketing is not only cheap, but it’s effective. E-mail newsletters are something all cleaning companies should be doing. I’ll show you how to properly set up and use e-mail newsletters in your cleaning business.


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Advertising on Angie's List: Is it Worth it?

By John Braun
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You’ve probably seen the national commercials from Angie’s List. Angie Hicks, company founder, says on the commercial, “No company can pay to be on Angie’s List, so you can trust what you’re reading.” But do you prospects believe this? And better yet, is it worth it to you to advertise on Angie’s List?


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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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