The Institute, which is the consumer product evaluation laboratory for Good Housekeeping magazine, tested nine leading brands of paper towels.
The Good Housekeeping Institute tested the nine brands in a battery of tests, including absorbency, strength, linting and dye-release. Three tests for absorbency (wicking, total absorbency and absorbency of oil) accounted for 60 percent of a paper towel's overall score. Tensile strength and scrubbing accounted for the remaining 40 percent of a towel's score.


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