Cleaning & Restoration Breaking News

National Floor Covering Month, April 2002

October 30, 2001
/ Print / Reprints /
ShareMore
/ Text Size+
WFCA begins cross promotion of April as National Floor Covering Month.

ANAHEIM, Calif. -- For National Floor Covering Month, April 2002, the Anaheim-based World Floor Covering Association (WFCA) is working to implement a multifaceted public relations program targeting the floor covering industry, key media and consumers.

To create excitement about National Floor Covering month with WFCA members and consumers the WFCA will conduct the "Look Down For A Change National Consumer Contest," which will be promoted through magazines and newspapers across the country. The online contest will last approximately three months and will be located at the www.wfca.org web site. Consumers will be asked to answer questions related to floor coverings. The answers can be found within the new consumer component of the site. Multiple winners will be chosen and prizes will include various types of floor coverings, including installation.

The WFCA Web site already experiences more than 10,000 visitors a month. The cross promotion is designed to generate more visits and greater awareness of floor covering options for the home or office.

To sustain the PR momentum, the WFCA will maintain a news bureau, releasing press announcements, alerts and industry news to consumer and trade media on an ongoing basis. Also timed for April's National Floor Covering Month, a camera-ready Mat story will be released to daily and weekly newspapers to ensure media coverage in small and medium markets in the country.

The World Floor Covering Association (WFCA) was formed as a result of the 1995 merger of the Western Floor Covering Association and the American Floorcovering Association. It is the recognized industry leader in legislative advocacy, marketing research and education, and sponsors the floor covering industry's premier showcase for new products and ideas, Surfaces.

Did you enjoy this article? Click here to subscribe to i Cleaning Specialist Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Most cleaners rely on their online marketing presence to get jobs. But Google hasn't made things easy lately with their algorithm updates, which has impacted a lot of cleaning sites. Here's a look at some tips and suggestions to improve your Google ranking.
More Podcasts

ICS Cleaning Specialist Magazine

Cover Image

2014 June/July

The June/July issue of ICS features stories on add-on services, carpet repair, cleaning silk rugs and ranking websites on Google.

Table Of Contents Subscribe

Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
View Results Poll Archive

THE ICS STORE

Get Paid! book cover
Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

More Products

ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view

TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view

STAY CONNECTED

facebook_40.png twitter_40px.png youtube_40px.pngcrc logo