Rid’z Odor is “a popular component of the enduring Unbelievable! brand and is used to fight the toughest odors at the source, wherever unpleasant odors are present,” the company said. “This unique, water soluble concentrate cleans as it eliminates odors with a powerful counteractant, cleaning agents and fragrance. Ridz’ Odor effectively neutralizes malodors through molecular bonding, working long after the initial fragrance has dissipated.”

Rid’z Odors may be used for general cleaning and deodorizing, mopping, and in carpet extraction.