Integrated Cleaning and Measurement is changing the perception of the cleaning industry and generating interest from individuals who want to pursue cleaning as a career. By employing the newest cleaning and measurement technologies and encouraging innovation with the larger goal of protecting public health, ICM is attracting students and new groups of professionals to the industry.

“Yesterday’s ‘janitors’ are tomorrow’s ‘indoor environmental experts’,” said Beth Risinger, CEO/executive director of the International Executive Housekeepers Association. “The future of public health largely depends upon individuals who can keep our environments clean and free from harmful contaminants such as allergenic particles, air- and surface-borne toxins, biopollutants and bacteria. With ICM, participants become scientists, innovators, managers and administrators of health. As a result, many people are starting to understand the value of cleaning and view it as a meaningful and stimulating career that will soon be in high demand.”