Cleaning & Restoration Breaking News

Online Store for Environmentally Responsible Flooring Launches

January 15, 2003
/ Print / Reprints /
/ Text Size+
BELLEVUE, Wash.--(BUSINESS WIRE)--Jan. 15,, a division of Smooth Corp., today announced the launch of an online resource for environmentally responsible flooring products and information at is one of five flooring-related online stores for consumers and industry professionals owned and operated by Smooth Corp. Other stores include, a popular retail-flooring site for consumers. Smooth Corp. is led by flooring industry veterans and reports steady growth since its founding in 1998, with more than 4 million visitors in 2002.

"There are many excellent earth-friendly flooring products available, but most people don't know about them or even where to find them," said Aaron Cline, general manager of "EarthWiseFloors' mission is to increase the use of earth-friendly flooring materials by providing a single source for the largest selection of environmentally responsible products, supported by exceptional customer service." offers a complete selection of natural and renewable flooring comparable to traditional flooring in price, durability and style. Products made of cork, bamboo and linoleum, as well as natural rugs and carpets are featured. The online store also provides a selection of articles and tips on earth-friendly home and building topics.

One-percent of sales through in 2003 will be donated to Earth Share, a non-profit organization that distributes donations to ecological charities based on need and impact.

The green movement is predicted to take a sizeable hold on the flooring market in the future, according to a January 2002 report from National Association of Floor Covering Distributors and others. Scripps Howard News Service predicts the homebuilding trend of 2003 will be homes built with environmentally correct and energy-efficient materials.

Did you enjoy this article? Click here to subscribe to i Cleaning Specialist Magazine.

You must login or register in order to post a comment.



Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
More Podcasts

ICS Cleaning Specialist Magazine


2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

Table Of Contents Subscribe

Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
View Results Poll Archive


Get Paid! book cover
Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

More Products


Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view


Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view


facebook_40.png twitter_40px.png youtube_40px.pngcrc logo