- THE MAGAZINE
Powr-Flite, a division of Tacony Corporation and a leading manufacturer of commercial cleaning equipment for more than 35 years, has selected MarketLive of Petaluma, California, to create its new business-to-business e-commerce Web site.
According to Rob Godlewski, Vice President of Marketing for Powr-Flite, the new site is being designed to:
- Help differentiate the Powr-Flite brand
- Streamline site management, making it easier to upload and make changes to the current site
- Enhance marketing operations for the company
- Better serve Powr-Flite’s customers.
“I am very happy to begin working with MarketLive to build our new site,” says Godlewski. “The new site will help our customers better understand our product line so that they can make a more thoughtful decision and select the products that best meets their specific needs.”
Godlewski emphasized that a key goal of the new site is to increase customer satisfaction and service.
“This is important to us,” he says. “We plan to put a lot of time and energy into [the new site] and hope it will become the standard for value and customer service in the jansan marketplace.”
Now that MarketLive has been selected, Godlewski says that planning and design of the site will begin shortly. The new site is expected to be launched within the next few months.