The 2007 Truckmount Carpet
Cleaning Equipment Market Study identifies current and emerging trends in the
carpet cleaning industry based on the opinions, preferences and purchasing
behavior of carpet cleaning professionals and restoration specialists.
and scope of the study dictates that only a fraction of the study can be
reproduced here; see the “ICS
Market Study” box at the end
of the feature for more information.
study sample consisted of 1,500 members of the ICS Cleaning Specialist
domestic qualified subscriber base of professional carpet cleaners and
smoke/water damage restoration specialists. The study received a 21 percent
response rate. Keep in mind that, in many cases, multiple responses are
It is important to understand the makeup of the sample
responding in any study. A full 100 percent of those responding are individuals
involved in purchasing decisions concerning truckmounts. Company owners and/or
presidents make up 86 percent of survey respondents.
Seventy-one percent of those
responding cite carpet cleaning as their primary business, while restoration
and overall floor care logged 17 percent and 9 percent, respectively (Chart 1).
Thirty-five percent of responding companies have two to five employees, while
21 percent of respondents claim 10 or more.
asked what percentage of their residential work is performed with a truckmount,
82 percent of those responding said they use a truckmount on more than 75
percent of those jobs. Sixty-eight percent – a 3 percent decrease from last
year – say more than 50 percent of their commercial work is done with a
truckmount (36 percent say they use a truckmount 100 percent of the time on
their commercial jobs).
Slide-in truckmount configurations are still the most popular
with those responding, at 74 percent, while direct-drive or PTO designs showed
a slight decrease in popularity from 2006 with 32 percent (multiple responses
were allowed, as many respondents operate more than one machine). Study
respondents operate their truckmounts an average of 1,423 hours a year, up from
1,079 last year. Thirty-seven percent expect their truckmount to log between
5,000 and 9,999 hours before needing to be replaced, while 40 percent –
compared to 35 percent in 2006 – expect 10,000 hours or more out of their
machine before replacement is necessary.
Heat exchange is cited as the
primary heating method by 81 percent of those responding, with propane, fuel
oil and electric heating making up 17 percent (Chart 2). And operators are
still running their machines hot: 50 percent of those responding operate their
truckmounts at temperatures averaging between 210 degrees and 220 degrees;
however, just 22 percent operate their truckmounts at an average temperature of
220 degrees or higher, compared with 24 percent in 2006.
percent of those responding claim to use a secondary heat source; of those, 50
percent use propane and 11 percent use fuel oil, while 39 percent claim various
other sources, including engine heat, heat exchangers, etc.
If a cleaning professional operates a truckmount, odds are
that cleaner drives a cargo van. Cargo vans make up 88 percent – the same as
last year – of the responses when those surveyed were asked what type of
vehicle their truckmount is located in, with box trucks, trailers and minivans
trailing far behind.
Carpet cleaning is not the only
service provided by cleaning professionals operating truckmounts. When asked
what, if any, additional services they perform using their truckmount,
upholstery cleaning was claimed by 96 percent; water damage and flood
restoration, 75 percent; hard-floor and tile cleaning, 61 percent; pressure
washing, 23 percent; and duct cleaning, 10 percent (Chart 3).
One is the still the magic number
as far as wands are concerned. Single-wanders make up 63 percent of those
responding (Chart 4), though that is down from last year’s 74 percent. Of those
who say they will use more than one wand, dual wands are used 98 percent of the
As mentioned earlier,
truckmount operators expect their machines to last for a long time, and it
shows in their responses concerning their next purchase. Forty-three percent of
those responding are not sure or don’t know their time frame for purchasing a
new truckmount. Those who plan to
purchase a new truckmount in one to two years make up 32 percent of
respondents, while 25 percent expect to make a purchase within one year.
much will it cost? Of those responding, 28 percent expect to pay anywhere from
$15,000 to $19,999. Twenty-two percent name $10,000 to $14,999 as their range,
with 6 percent finding less than $10,000 to be their comfort zone. A whopping
45 percent, however, expect to pay more than $20,000 for their new machine.
The best way to improve the relationship between a
manufacturer and an end-user, in any arena, is for each to better understand
the other. That’s just what the ICS Market Study series strives to achieve;
better understanding in a continually changing market. If you liked this
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