ICS Magazine

Betco reinforces marketing team

January 12, 2006

John Henson has joined Betco as vice president of marketing. He will be responsible for "developing and implementing a successful marketing plan for the Betco Jan-San channel as well as the Basic Coatings wood floor distribution channel," the company said.

Henson will also be responsible for designing and executing marketing plans for distribution and Betco's corporate accounts department.