ICS Magazine

Betco unveils new identity

December 1, 2006
The Cleaning Edge is the new identity of Betco, encompassing the idea “that Betco’s people, products and performance has allowed them to leverage its capabilities to meet customer needs.”



The Cleaning Edge is the new identity of Betco, encompassing the idea “that Betco’s people, products and performance has allowed them to leverage its capabilities to meet customer needs.” The Cleaning Edge statement will be incorporated on all communications, marketing collateral and packaging.

“It is our intent to continue pioneering new technologies that are focused on making a revolutionary impact on enhancing cleaning productivity,” Betco CEO Paul Betz said. “The Cleaning Edge tagline achieves a strategic identity associated with the way facility providers perceive our company.”