Aurora,
Colo., June 21, 2010 – Today Bona
US announced the redesign of its new professional Website, Bona.com. As the world
leader in hardwood floor care for over 90 years, Bona upgraded its Web presence
to attract new customers, increase brand recognition and improve communications
with its loyal target audience. With easy access to product information and
search engine optimization (SEO), the Website heightens brand awareness of
Bona’s complete hardwood floor finishing and floor care system.
“The goal of the new Web launch is to foster and
solidify relationships with our current customers, while increasing awareness
of the Bona brand. As reliance on the internet continues to grow, the new Bona.com
will have a central role in Bona’s marketing and communication strategies. From
the latest products and techniques to current promotions, this site will be the
gateway of information to our customers,” said Chad Nordhagen, Director of
Marketing.
New www.bona.com features:
- Seamless navigation and
accessible information on a number of hardwood floor related topics
- Easily located product
information, including Specification Sheets, Material Safety Data Sheets,
and informational brochures
- Current promotions and industry news
- Bona
Finish Cost Calculator – designed to provide you a cost analysis of
oil-based polyurethane products vs. waterborne finish
- Find a
Distributor Locator – functions with Google Maps
- Movie Gallery
– includes streaming videos that enable the visitor to watch directly on screen,
without downloading
- On-line School
and Machine
Registration Forms – quick and easy registering, cuts down paper waste and
saves customers time
- “Share this” feature to share a page
with a customer, friend or peer with an email address
- Press Room –
archived list of all press releases by date
- Bona References
– complete photo gallery of hardwood floors from all over the world
- Bona
Territory Manager Page – organized background and contact information on managers
throughout the country with color-coded map
The navigation on Bona.com is mirrored globally
with a landing page for all countries. By choosing a desired location, the user
is forwarded to a specific country page (which is ‘cookied’) with content tailored
to that specific region. Bona’s core values – respect, innovation, concern and
professional, in conjunction with the overall corporate message formed the
platform for the new Website. As innovative leaders in the hardwood flooring
industry with waterborne finishes and dust-free sanding, the www.bona.com
creates another avenue for Bona’s professional expertise to become available.
Bona also owns and
operates www.MyBonaHome.com which provides the homeowner product
information on hardwood and stone, tile & laminate floor care products, as
well as the ability to buy products on-line or find a retailer in their area.
