In your business, you work with other people because you need their help to reach your goals – not because of their friendship. To be successful, you learn to walk the fine line between being friendly and being friends. You should be friendly with your customers, your prospects, and your employees, but they are not (and should not be) your friends. They should be considered as “business associates”.
Limiting emotional involvement in business and training situations is one of the essential keys to maximum effectiveness.
Business associates (customers, prospects, or employees) have their own interests at stake, not yours. Accepting this fact without taking it personally is the key to becoming an effective and successful businessperson and trainer.
That attitude will shine through in both your business and your training activities. If you don’t really believe that your business goals are meaningful, that is exactly what will shine through, regardless of all the motivational words you use.
Allow truth to guide you—courage (your most powerful weapon) comes from truth.
These four tips look really easy, maybe too easy, but I challenge you to use them and find out for yourself the power they give to your business decisions and your training efforts!