Yes! And
when I hear the pain in the voice of contractors who have fallen prey to their
own staff stealing their calls it’s sickening. Even if you haven’t been stung
by it yourself I’m sure you can understand the pain you feel when you’ve been
betrayed by an employee(s) stealing the hard-earned calls away from the
business.
It
can be tough to detect but more times than not when I talk to the owner for
awhile they admit that they’ve had a sinking feeling for awhile that it has
been going on. But, they also admit they felt powerless as if they were a
hostage to their own staff. If they confirmed their fear the consequences of
finding out for sure might mean they, the owner, would have to climb back into
the truck and run calls themselves.
I
want to make sure I contrast the stealing of calls from someone who is on your
payroll vs. someone who leaves your company to setup their own shop. This is America
and they’re entitled to do that. And if they do that and they can steal your
customer because you haven’t built enough loyalty to you and your company you
can rightfully expect that the allegiance of the customer may go to the
employee they’ve grown to know through the years. And there is a danger to
that.
But
at least it’s above board. That is unless the employee skipped out with your
customer list and/or sensitive customer information or proprietary information
that is covered in your policy and procedures manual. That would mean they’ve
crossed the line and you should at least be on solid ground to address what’s
called “Predatory Practice,” which means their targeting your customers alone.
The same goes for getting relief if they’ve violated copyright and intellectual
property rights.
All
bad things for sure…but…what I think is far worse is when they’re still on your
payroll and they’re working in their own self interest by pirating away calls
that are rightfully the company’s, so they can come back and do them on their
own time.
Sometimes
they compound this unethical behavior by using your vehicles and/or your
inventory to do this side work and they pocket the money for themselves.
They’re denying the company the money it rightfully deserves from serving those
who have called you seeking service or installation work from your company.
So, what can you do about it?
Here are
just 5 helpful suggestions:
1. Set up Mystery
Shoppers to confirm what is and isn’t going on in the field by your
Techs. It’s the only true way to catch someone red handed or at least put some
fear into them by letting them know ahead of time these people exist. It helps
to minimize the stealing of calls by Techs.
2. Set
up Mystery Callers to call your office and find out what is and isn’t
going on by your inside staff when it comes to who and how the give out the
calls. It’s not uncommon for the Inside Staff to be working hand in hand with
the Techs to steal the calls.
3. Recording
calls for training purposes is always a good thing. But it’s also a
way to find out what is being said, what calls going through the office actually
get directed to and converted into calls converted in the field.
4. If
you have confirmed that calls are being stolen by your experienced Tech(s),
fire them. And if you can’t find already experienced Techs, you need
to commit to hiring two willing Apprentices that you can build into the type of
Techs you can trust and help them build a career. Make sure your hire two
because there’s built in competition. When there’s only one Tech, the tendency
is that they feel entitled and they know they have you over a barrel.
5. If
you have confirmed that calls are being siphoned away by the office or they’re
being directed to a Tech(s) that they’re working together as a team, hire new
office staff. If necessary, hire two part-time office people to fill
the hours with people who are appreciative of the opportunity.
Remember, to interview
them over the phone to make sure they sound alive because their first task will
be answering the phones. Two people will once again keep you from being a
hostage.
Stay tuned for
Part 2 where
I’ll give you five more helpful tips to keep you and your company safe!