ICS Magazine

Clorox introduces new Pine-Sol formulation

July 22, 2003
Clorox introduces new Pine-Sol formulation

The Clorox Co. introduces “Don’t Mop With Dirty Water Again!” Pine-Sol, a new innovation in the dilutable floor cleaner category.

The new formulation keeps dirt from spreading back onto the floor by using a solid-liquid separation technology that agglomerates dirt particles and pulls them to the bottom of the bucket, the company said.

“Don’t Mop With Dirty Water Again!” Pine-Sol has an average turbidity of 10, according to Clorox researchers. Circle 232 on the Reader Inquiry Card.