ICS Magazine

Commercial Marketing Program Set for Chicago Area in May

February 8, 2011

“Weathering the Storm,” a program designed exclusively for restorers to dramatically shorten the learning curve in making a successful entry into the commercial, institutional and industrial market, will be held Wednesday-Friday, May 4-6, 2011, at the Holiday Inn and Suites, 10233 W. Higgins Rd., Rosemont, IL.

“Weathering the Storm” is a two and a half day program that provides restorers with everything they need to hit the ground running and successfully implement a commercial marketing program that will help them capitalize on the opportunities the commercial market offers.

“A lot of these programs are full of frills, fluff and tired, worn out sales strategies,” said attendee Richard Atchity, vice president of business development for Paul Davis Restoration of Jacksonville, FL. “The group that presented this particular program not only was excellent in their presentation techniques and delivery, but the content really has some meat to it. I would recommend this program to any sales force, be it small, large, one person or 100 salespeople.”

The “meat” of “Weathering the Storm” refers not only to the complete turn-key marketing program that attendees receive, but also to the detailed instructions on how to implement the materials and communicate with key decision makers in a position to hire the restoration company. The program also covers advanced social media strategies that restorers have used to land valuable face-to-face meetings with large commercial clients.

In addition to the May session, “Weathering the Storm” will be offered in Chicago Wednesday-Friday, September 21-23, and in Las Vegas, NV, Wednesday-Friday, November 30-December 2 . Each “Weathering the Storm” program will be held immediately after and in the same location as Business Development Associates’ Monday-Tuesday “Sales Mastery for Restorers” programs.

For more information about “Weathering the Storm” or “Sales Mastery for Restorers,” contact Business Development Associates or visithttp://gobda.com/programs.html