ICS Magazine

Consumers let their fingers do the walking

June 1, 2006
The Yellow Pages Association reported that almost 5 million Americans look for carpet and rug cleaning services annually in the Yellow Pages.

"Advertising in the Yellow Pages is one aspect of successful, multi-pronged marketing campaigns utilized by carpet- and rug-cleaning businesses," Brian Spiegel, president of ASCR, said. "Our members recognize the value of being able to focus their message locally in the Yellow Pages."

The YPA says the "Carpet & Rug Cleaners" Yellow Pages heading generates more than 100 million look-ups annually.