ICS Magazine

CRI makes SOA program more consumer friendly

July 7, 2009


The Carpet and Rug Institute “once again raises the bar on industry standards by expanding the Seal of Approval program to encourage carpet cleaning companies to provide a higher level of customer service and satisfaction.”

The Seal of Approval program tests and certifies superior performing carpet cleaning solutions, vacuums, deep cleaning extractors and professional carpet cleaners. Companies certified as Seal of Approval Providers must continue to use cleaning products and equipment tested and certified under the program. Additionally, the expanded program asks that companies agree to uphold certain principles of customer satisfaction and comply with a “code of conduct.”

“Carpet is comfortable and beautiful. But we know that consumers have questions about how to care for carpet over time. Choosing the wrong service provider can be a disaster, since a bad choice may result in poor carpet cleaning results or even damage to carpet fibers,” CRI President Werner Braun said.