ICS Magazine

Customized video aims to help boost sales

June 15, 2011

ICS columnist Dave DeBlander has launched a customized video program designed to help businesses dramatically increase their upsells. Each custom-designed DVD will prominently feature the client’s logo while describing additional services available to customers.

“Video has been much more successful at selling added services to my clients than verbal offers from technicians in the field,” says DeBlander. “The DVD provides clear, complete information every time.”