ICS Magazine

DFS Flooring Acquires Southern California Business of The Invironmentalists

March 15, 2005
VAN NUYS, Calif.--(BUSINESS WIRE)--March 14, 2005--DFS Flooring, a Southern California flooring and maintenance company owned by Greg Keyes and Richard Friedman, announced today its acquisition of the Van Nuys and San Diego locations and the maintenance business in Fullerton of The Invironmentalists, a leading flooring sales, installation, and maintenance company and the exclusive provider of the ResisTech cleaning chemistry.

The purchase of these locations of The Invironmentalists, formerly DuPont Flooring Systems, has allowed Friedman and Keyes to return this full-service commercial flooring business back to local ownership.

For the past 16 years, Friedman and Keyes have had key management positions with The Invironmentalists and have played leadership roles in guiding the business through a time of industry consolidation. They intend on using their experience in the industry to focus on organic growth, technology and brand services.

"This business is about people delivering services. When you have many hard-working employees, many of whom have been with you for more than ten years, we can offer a level of service and experience that attracts loyal customers rather than a project focus," says Keyes, co-owner of DFS Flooring.

DFS Flooring will continue to operate their facilities in San Diego and Van Nuys and a maintenance department in Fullerton. The business will continue under the same management and staff.

"We look forward to continuing our relationship with INVISTA Interiors and the quality which they deliver in brands such as Antron. One of our primary goals will be to grow our quality maintenance business since we are the exclusive provider in our area of ResisTech chemistry," said Richard Friedman, co-owner.