ICS Magazine

Dial Spruces Up the Celebs During Cannes Film Festival

May 10, 2001
New York -- The Dial Corp. is shooting for the stars by offering them a chance to shine at the Cannes Film Festival with products from its new beauty line, a departure from the soaps and detergents associated with the company.

The Plus Bella line of specialty skin and bath products comes at a time when Dial is trying to spruce up its specialty personal care business for a possible sale, the company says.