ICS Magazine

Don't Get Cheated by an SEO Company

July 20, 2009

SEO is short for search engine optimization. SEO companies exist to get your website ranked high in search engines like Google.

But cleaning companies should be cautious: Know what you're paying for before hiring an SEO company.



SEO is short for search engine optimization. SEO companies exist to get your website ranked high in search engines like Google.

But cleaning companies should be cautious: Know what you're paying for before hiring an SEO company.

Once a good SEO campaign kicks in, your website should rank higher in searches at no additional cost to you (other than what you pay your SEO Company). True SEO does not include paying per click. It is a natural, organic ranking that search engines give you because your website is valuable enough to show up in searches.

So exactly what does an SEO company do? They do two primary things for you.

#1: Internal Optimization By Setting Your Keywords
First, they internally optimize your website. This shows search engines what your site is about. Without internal optimization, your site will never get ranked well in the best searches.

Keywords are set in the HTML of the title tags, H1 headers, and strategically throughout the body copy. In many cases, this alone will create a huge influx of search traffic and get your site a better ranking.

#2: Incoming Links Pointed to Your Website
Second, incoming links are given to your website. This is by far the hardest to manage. In fact, this is where most of the work takes place. Articles, directories, link exchanges, and one-way links are given to the site. This combined effort tells search engines that your website has value and should be ranked in their searches.

It's important not to overdo either of the above two actions. Many amateur SEO professionals can make the mistake of overstuffing keywords or misusing incoming links.

Because many cleaning companies don't understand SEO, they can often be sold a high-dollar SEO program that only includes internal optimization. If you're paying several hundred dollars per month, make sure you're getting incoming links to boost your SEO. You should never pay high fees just to get your keywords set.

Another common problem is hiring a company that promises a top ranking in Google and in return gives you a pay-per-click ad. Pay-per-click ads don't help your search ranking. And once the clicks are no longer being paid for, your ad placement is erased.

True SEO improves the ranking of your site. Even when you stop paying for the SEO service, your ranking should still stand for a short time. Of course, without continued optimization, your ranking could fall over a period of weeks.

Some questions to ask before hiring an SEO company
  • Are you going to get me ranked in the Google organic top ten searches? (Not paid searches)
  • How long have you been doing SEO professionally? Can I have references?
  • Will you set the keywords on my website?
  • What type of incoming links will you get for me?
  • Do you give regular reports on my ranking improvement?
The Internet can be the highest return for your advertising dollar. Just make sure you're putting your money in the right places.

Failing to create an SEO program can cost you big time; you'll lose out on all the free traffic Google has to offer. But paying for an ineffective SEO service can cost your even more.