ICS Magazine

Dri-Eaz dehumidifier product launch successful

August 14, 2002

Dri-Eaz's DrizAir LGR 2000 dehumidifier, which the company debuted in February, has seen the largest and most successful product launch in the company's history, according to Dri-Eaz.

The promotional campaign includes a "Try Before You Buy" offer and a free case of Milgo Plus Portion Packs as a thank you gift.