ICS Magazine

Dri-Eaz makes national television debut

March 8, 2005
Dri-Eaz makes national television debut

Dri-Eaz Products made its national television debut on "Winners Circle Hosted by Terry Bradshaw" on MSNBC. The two-minute segment aired Jan. 26.

A producer for the show noticed Dri-Eaz's equipment in news footage during coverage of the Florida hurricanes last fall, and contacted the company about being featured on the program. Broadcast News Corp. filmed on location at Dri-Eaz headquarters in Burlington, Wash. for two days. Dri-Eaz President Bill Bruders and other Dri-Eaz employees were featured in the segment, which focused on the company's commitment to providing high-quality drying products and solutions.