DuPont to Begin Consumer Brand Advertising Program
The television and print campaigns will primarily target women who are employed full-time and have children. Launching in late July, the program will feature campaigns for the following DuPont brands, all based on DuPont science and designed to contribute to "carefree living":
Television advertising will be seen on network programming; early morning and evening news; primetime shows; special events including U.S. Open Tennis on CBS; and cable programming including Lifetime, HGTV, TLC and the Food Network.
Print advertising will run in publications such as Better Homes & Gardens; Bon Appetit; Cooking Light; Country Home; Food and Wine; Good Housekeeping; House Beautiful; InStyle; Oprah Home; Southern Living; Real Simple; Redbook; Renovation Style; and Traditional Home.