ICS Magazine

DuPont to Begin Consumer Brand Advertising Program

July 22, 2003
WILMINGTON, Del., July 16 /PRNewswire-FirstCall/ -- DuPont is undertaking a $20 million advertising program featuring several highly recognized DuPont consumer brands that make life better and easier in and around the home.

The television and print campaigns will primarily target women who are employed full-time and have children. Launching in late July, the program will feature campaigns for the following DuPont brands, all based on DuPont science and designed to contribute to "carefree living":

Television advertising will be seen on network programming; early morning and evening news; primetime shows; special events including U.S. Open Tennis on CBS; and cable programming including Lifetime, HGTV, TLC and the Food Network.

Print advertising will run in publications such as Better Homes & Gardens; Bon Appetit; Cooking Light; Country Home; Food and Wine; Good Housekeeping; House Beautiful; InStyle; Oprah Home; Southern Living; Real Simple; Redbook; Renovation Style; and Traditional Home.