ICS Magazine

Eating the Scenery

July 10, 2009

KALISPELL, Mont. -- If you have a carpet cleaning business, it's not too likely that people without carpet are going to be impacted by your advertising. Seems a tad obvious, but if you look at your advertising, what media it appears in, who it gets sent to (say you advertise to an entire zip code – regardless of the media), then there is a return on investment opportunity for you.

There's something to fix, improve and hopefully, spend better on. Even if you spend the same amount of money on ads, if they are focused better, your return on investment (ROI) should improve. Think of it like a slot machine. If I showed you a slot machine that would give you $2 for every $1 you put into it, how many dollars would you put into it? DUH, right? Want the whole story?