Eco-preneur launches "green" cleaning franchise opportunity

Naturell is “set to jolt the competition as the nation’s first truly green carpet and upholstery cleaning franchise concept,” the company said.

Naturell uses sea kelp from the pristine waters of Iceland, and “is green in multiple ways. It uses 20 times less water than traditional carpet cleaners and saves energy with a process that eliminates the use of gas-guzzling vehicle-powered equipment. It also prevents gallons of chemicals from being dumped back into sewers,” the company said.