Naturell is “set to jolt the competition as the nation’s
first truly green carpet and upholstery cleaning franchise concept,” the
Naturell uses sea kelp from the pristine waters of Iceland,
and “is green in multiple ways. It uses 20 times less water than traditional
carpet cleaners and saves energy with a process that eliminates the use of
gas-guzzling vehicle-powered equipment. It also prevents gallons of chemicals
from being dumped back into sewers,” the company said.