According to my calendar, February is only a month away from spring. Get busy and get noticed! Call your referral customers, mail out those reminders (even by e-mail), start pre-booking, explain how getting a jump on spring cleaning will benefit them, and so on.
If you need more ideas or suggestions, visit our active bulletin board at www.icsmag.com. If you’ve got questions, I’ll guarantee you’ll get answers.
I’d also like to take a moment to welcome Steve Toburen, CR, to our esteemed corral of columnists. He is well known throughout the industry for his expertise, and the willingness to share it. In his premiere column, Steve reminds everyone that success in business does not automatically equal success in life. Welcome Steve!
Also in this month’s issue is a timely and essential feature thoroughly researched and written by Carl Williams, How To Protect Your Cleaning Company When Hiring Employees. Carpet cleaning/floor care employers can be held legally responsible for wrongful acts carried out by their employees. To that affect, Carl provides solid advice of what you can, can’t and should do to avoid legal problems when interviewing and doing applicant background/reference checks.
So, take a moment or two to peruse the information-filled pages of this issue. When you’re done, let me know what you think. Send your comments via E-Mail to firstname.lastname@example.org, or fax them to my attention, (818) 224-8042. Either way, I want to hear from you. Let your opinion count!
Finally, I want to remind everyone to keep sending in those submissions for a new monthly section that features ICS readers. If you haven’t sent yours in yet, then here’s what you need to do: Submit photos of yourself next to your truck or van, with a list of what products, chemicals and equipment you regularly use. Also, tell me something about yourself, and any “tricks of the trade” you would like to share. Send all submissions to: ICS Magazine, Attn: Arpi Nalbandian, 22801 Ventura Blvd., Suite 115, Woodland Hills, CA 91364.