ICS Magazine

Enviro-Solutions launches repositioning initiative

February 2, 2011

Enviro-Solutions Ltd., a leading manufacturer of Green-certified cleaning products, announces that it is in the process of redefining the company’s image and product line.

The fresh direction will be reflected in the company’s new advertising campaign, which will be introduced in January 2011. Instead of simply presenting company products, the new advertisements will feature three ancient, Greek-style pillars labeled, “People, Planet, and Profits.”

The changes are the result of developing trends in the Green cleaning movement, according to Enviro-Solutions Vice President Mike Sawchuk. www.enviro-solution.com