ICS Magazine

Ettore, Haviland form marketing and sales alliance

October 19, 2000
Ettore Products Co. and Haviland Corp. have formed a marketing and sales alliance. The objective of this coalition is to allow distributors to purchase the most popular products from either of the two manufacturers.

While not all of the products will be available from either source, this is a step towards satisfying increased customer demand to reduce inventory and expand distribution, the company says.