ICS Magazine

Getting the word out about your business

February 17, 2010

USA Today’s “Entrepreneurial Tightrope” takes a look at a carpet cleaner’s marketing challenge:

Hello, Gladys, I own a carpet cleaning company and so far I seem to have a fairly decent customer base. I would like to get more customers. When I checked into advertising on local radio stations and in a few local newspapers, the prices are more than I can afford. How can I get more people to know about and use my service without spending money that I don't have? - Sam

There are many ways to get the word out about your business that won't cost you a lot of money. You will need to use the most valuable assets you have- time, effort and creative ability. Keeping them in good working order is one of the enjoyable aspects of entrepreneurship. The following are examples that you can try and I'm sure there are other entrepreneurs that may find a few ideas to try as well. From USA Today.