ICS Magazine

Here's a New Trade Show Everyone Can Attend

June 8, 2010
I’ve always been baffled by the low turnout for many construction-related trade shows. Even when the number of attendees reaches record levels, the total represents a fraction of the universe of contractors, engineers, architects, wholesalers, and maintenance pros who should be attending. 

I’ve always been baffled by the low turnout for many construction-related trade shows. Even when the number of attendees reaches record levels, the total represents a fraction of the universe of contractors, engineers, architects, wholesalers, and maintenance pros who should be attending.

This bothers me because non-attendees are missing out, falling behind their competitors who are learning about the latest products, techniques, technology and tools. This is vital information that could cause them to lose a bid, perform poorly, or take an unnecessary loss that could have been avoided.

When we ask pros why they don’t attend national trade shows, we get these responses:

*I cannot afford the time away from my business.
*I cannot afford travel costs/conference fees.
*I cannot get approval from my boss/company owner.
*I rely on smaller local trade shows.
*I don’t find much value in trade shows.

OK, so what if there was a trade show stuffed with new information that required no travel, cost nothing to attend, and would only take a couple hours of your time?

There is. 


BNP Media is pleased to introduce Virtual Green Expo, a virtual trade show that will take place August 5. This new event is accessed from the convenience of your computer and will allow you to visit booths, attend live keynotes and conference sessions, earn CEUs, chat in real time with other pros, download product specs and white papers, and network with peers.

I know what you are thinking. Virtual trade shows are clunky, hard-to-navigate, impersonal events. That used to be true. But today’s software, broadband connectivity, and arsenal of video and Web-based products have made virtual shows fun and engaging.

For Virtual Green, you can use your headshot, an avatar, or remain faceless if you choose. You can ask vendors and peers for information to help you with your projects and get real-time answers. You can experience the vision and insights shared by industry leaders.

So why attend Virtual Green Expo? Unless you are sleeping under a rock, you know that green products and technologies are here to stay. If you want to succeed in today’s building and maintenance market, you have to offer customers options that are healthy, sustainable, recyclable, energy efficient, and cost-saving.

Virtual Green kicks off with a keynote presented by Kathy Loftus, Global Leader of Sustainable Engineering and Energy Management for Whole Foods Market. A live chat with Kathy will follow in the Virtual Green Expo networking lounge.

This keynote and other educational/networking opportunities will be available on your screen simply by registering HERE.

Go ahead and register now while you are thinking about it. See you in the Virtual Green Expo lounge on Aug. 5!

P.S.  You also might want to check out this video of BNP’s iSecurity virtual trade show that launched a couple months ago.