IICRC providing consumer research to firms
The Institute of Inspection, Cleaning and Restoration Certification is offering its certified firms access to the results of an extensive consumer survey focused specifically on the cleaning and restoration industries.
The survey is intended to help firms understand trends and perceptions about their professions and how to best market their services to consumers. Issues ranging from consumer concerns about indoor environmental quality to what consumers look for in selecting a professional were studied.
Edge Research, a consumer research firm, conducted the survey. Results from the entire survey will be available at no cost to certified firms through the IICRC.