ICS Magazine

IICRC Survey Results: Consumers Prefer Certified Firms

January 14, 2004
VANCOUVER, WA - January 7, 2004 - The Institute of Inspection, Cleaning and Restoration Certification has determined that consumers really do prefer firms that are trained by certified organizations. According to extensive consumer survey results, 72 percent of consumers consider training by a certification organization to be a valuable attribute when searching for a cleaning professional.

"Consumers know that when they hire an IICRC-certified firm employing certified technicians, they have hired trained professionals who will ensure that work will be completed in accordance with the industry's highest standards," said Ruth Travis, 2nd Vice-chair for IICRC. "The survey simply solidifies the importance of industry-approved certifications."

The survey was conducted by Edge Research, a leading consumer research firm. Results from the entire survey are available at no cost to IICRC-certified firms from the IICRC. Any firm with current IICRC -certified firm status can access the information by going to the IICRC web site and entering the secure registrants section of the site. Specific instructions and passwords have been emailed to all Certified Firms. Companies seeking Certified Firm status can obtain information by contacting the IICRC Headquarters at (360) 693-5675. The survey can be printed as a PDF document from the site at www.iicrc.org. The Institute of Inspection, Cleaning and Restoration Certification is the certification registry that develops and monitors educational programs and standards for the inspection, cleaning and restoration industry. Founded in 1972, IICRC is the largest non-profit registry of inspectors, cleaners and restorers serving the U.S., Canada, Great Britain and Australia. IICRC is owned and controlled by 16 regional and international industry trade associations. IICRC does not own schools, employ instructors, produce training materials or promote specific product brands, cleaning methods or systems. It approves schools and instructors that meet the criteria established by the IICRC. IICRC also serves as a consumer referral source for certified firms, technicians and inspectors.