The Madison Avenue marketing calendar is chockablock with
holidays both official (Presidents’ Day, the Fourth of July, Christmas) and
less so (St.
Patrick’s Day, Cinco de Mayo, Halloween). Then there are commercialized
occasions like back to school, during which consumers are encouraged to shop
for more than a day’s worth of merchandise.
Spring-cleaning season is such a time, too, as evidenced by a
spate of campaigns now under way
that are meant to help consumers tidy up after a long winter.
Spring is also when appliance makers and cleaning services
try to take advantage of the impulse for home improvement. From The New York