International Executive Housekeepers Association Gets Name Makeover
By a vote of its Board of Directors, the International Executive Housekeepers Association will now be known simply as IEHA, with the tagline “Uniting facility managers, worldwide,” to better reflect the organization’s brand and the professionalism of the cleaning industry, according to a press release.
According to IEHA President Eric Bates: “Organizational branding is contingent on organizational identity, and ours has changed. Our ‘new’ - but established - simplified name of IEHA reflects that change and allows us to grow IEHA as a brand keenly representing members’ skill and career development interests.”
IEHA plans to o make a complete switchover of all internal documents and the website to the new name and logo by January 2013.
For more information, go to www.ieha.org.