ICS Magazine

iRobot Unveils World's First Robotic Floor Washer

May 24, 2005
CARLSBAD, Calif.--(BUSINESS WIRE)--May 23 --iRobot CEO Colin Angle will offer a "sneak preview" today of the company's latest innovation, the iRobot Scooba Robotic Floor Washer. The Scooba will be unveiled at The Wall Street Journal's "D: All Things Digital" conference in Carlsbad, Calif. Scooba, a next-generation robot, is designed to vacuum, scrub and dry hard floors automatically. The new robot builds on technology advances from the company's runaway hit, the iRobot Roomba Robotic Floorvac.

In addition, iRobot today announces a partnership with The Clorox Company through which the two firms have developed a specially engineered cleaning solution for Scooba. Clorox, a leader in home cleaning, and iRobot, the leader in commercial robots, began the collaboration about a year ago to create a cleaning solution that, when combined with Scooba, delivers a new level of cleanliness to floors.

"iRobot Scooba underscores our commitment to building robots that perform everyday tasks more effectively," said iRobot Chief Executive Officer Colin Angle. "Scooba will liberate people from mops and buckets, and introduce a revolutionary way to clean floors."

Scooba's cleaning process allows the robot to simultaneously vacuum, scrub and dry hard floors, all at the touch of a button. Scooba cleans wet spills in addition to dirt and grime, and it is safe for use on all sealed hard floor surfaces, including wood and tile.

"Clorox is always looking for opportunities to partner with innovative companies that can help us grow and enter new categories," said Larry Popelka, vice president, New Business Ventures for Clorox. "Scooba supports our desire to make floor-cleaning easier and more effective. We are excited about partnering with iRobot to bring consumers this cutting-edge technology."

iRobot is credited with igniting a growing consumer robot industry in 2002 with its first affordable home robot, the Roomba Robotic Floorvac. Roomba quickly emerged as a favorite on wedding registry wish lists, and among parents, pet owners, cleaning enthusiasts and the cleaning challenged -- people who have difficulty cleaning because of physical disability, medical conditions or age. Roomba is now available in 25 countries, and has sold 1.2 million units.

A limited number of Scooba Robotic Floor Washers will be available in time for the 2005 holiday season, with larger distribution planned for the first quarter of 2006. The Clorox cleaning solution will be marketed jointly by Clorox and iRobot.