ICS Magazine

Is green carpet cleaning really 'green' washing?

February 3, 2010

"Empowered water" sounds like a product sold by door-to-door salesmen and in late-night infomercials. It's the key ingredient in Zerorez carpet cleaning, but in simpler terms, it's softened water whose ions have been scrambled in electric current. Without the soapy residue that can quickly attract dirt after a cleaning, carpets stay cleaner longer, said Michael Kaplan, manager of the Twin Cities franchise.

But is it green? From the Minneapolis Star Tribune.