ICS Magazine

ISSA Launches Spanish-Language Web Site as Next Step in Long-term Global Strategy

September 15, 2008

Lincolnwood, IL, USA-ISSA, the worldwide cleaning industry association, has officially expanded its global member services by launching a Spanish-language Web site-www.issa.com/latam-dedicated to the association’s Spanish-speaking membership base. The new site serves as the only comprehensive Web site dedicated to the Latin American cleaning market, providing regional news updates, educational videos, ISSA membership and services information, and much more.

“We are pleased to release our first non-English-language Web site, a truly international member benefit, stemming from ISSA’s long-term strategy to foster a global community for the cleaning industry using the Internet as a key medium,” said ISSA Executive Director John Garfinkel. “We believe the site is not only valuable for Latin American cleaning professionals, but also for Spanish-speaking employees of ISSA-member companies worldwide as well as companies interested in targeting the growing Spanish-speaking market.”

The launch of a Spanish-language site comes on the heels of the creation of a regularly published Spanish-language e-newsletter, which members can register to receive at the new Spanish site. Also, many of the most popular ISSA Educational Quick Clips-ISSA’s ongoing series of free, online videos-have been translated with Spanish subtitles.

When visiting the new Web site, members will be able to access a variety of resources, including (coming soon) an assortment of valuable educational videos produced in the Spanish language, featuring industry professionals speaking on a number of industry topics and business trends; the latest Latin American industry news and updates; Spanish-language articles on industry hot topics and offering business advice; and detailed information regarding ISSA events and membership services. A searchable directory also is available to provide quick access to detailed ISSA-member company information.

In addition, pertinent news covering the Latin American market will be translated into English and posted in the news section of ISSA.com to help non-Spanish-speaking members remain informed about this growing region of the industry. Advertising opportunities also are available for companies trying to reach this market.

ISSA’s new Latin America site is just one step in the association’s goal of expanding ISSA.com content into areas more accessible for a larger portion of the global cleaning community. For example, just recently, ISSA.com added a Green Cleaning section, providing the most comprehensive North American Internet resource for green cleaning.

ISSA also will begin launching a mix of Educational Quick Clips later this year, filmed in a variety of languages, including Spanish, German, and Dutch, with accompanying versions offering English subtitles. Additional clips will be in English but feature industry leaders from across Latin America and Europe.

The videos will be released throughout the remainder of 2008 and into the 2009 season of ISSA-TV, accessible at www.issa.com/tv.