ICS Magazine

Maid Brigade Launches Certified Residential Green Cleaning Service

May 14, 2007

ATLANTA, May 14 /PRNewswire/ -- Maid Brigade, a national residential cleaning company, announces the launch of its Green Clean Certified system -- the only national housecleaning service using cleaning products certified by Green Seal, Inc., a non-profit organization devoted to environmental standard setting, product certification and public education. Maid Brigade's Green Clean Certified system also uses equipment and processes that conform to Green Seal's cleaning service standards.

According to the United States Environmental Protection Agency (EPA), air inside the home is, on average, two to five times more polluted than the outdoor environment. In extreme cases the air can be 100 times more contaminated, largely because of household cleaners and pesticides. When Maid Brigade learned of these staggering figures, the company felt a huge responsibility to help improve the air quality in customers' homes by changing its cleaning products and systems.

"The decision to offer a green cleaning service was driven by our commitment to our customers and our employees," said Howard Purdy, Maid Brigade's Vice President of Operations. "We performed our due diligence to research the best green products and practices, and incorporate those into our complete green cleaning system."

By eliminating the use of harsh, toxic chemicals that can cause pollution in the home and damage to the environment, Maid Brigade delivers a green cleaning that promotes a healthier home environment and minimizes the impact to the ecosystem.

As of May 2007, more than 50 percent of Maid Brigade franchisees are going through the internal certification process or have completed it. By the end of this year, all Maid Brigade offices will be fully certified.

Maid Brigade is currently the only national residential cleaning company committed to green cleaning. In advance of an established government or third party green cleaning standard for the residential cleaning industry, Maid Brigade has developed its own Green Clean Certified system, patterned on Green Seal's standard for the commercial cleaning industry wherever applicable. Green Seal has initiated a product eco-labeling program that sets the standard for environmentally-friendly cleaning solutions and identifies them as such.

In addition to using Green Seal certified cleaning solutions and processes, Maid Brigade's vacuums are certified through the Carpet & Rug Institute's Green Label Program meeting stringent standards for soil removal, dust containment and carpet appearance. Maid Brigade's system also eliminates cross-contamination of surfaces and prevents the transfer of bacteria from room to room. By using microfiber cloths and mops instead of cotton or paper, along with concentrated cleaning solutions, Maid Brigade reduces solid waste, lessening environmental impact.

"We researched green cleaning and tested our system in several different franchise offices, cleaning hundreds of customer homes for seven months before launching our certification process. Our franchisees are fully behind our decision to provide a green cleaning service," Purdy said. "We all agree that our Green Clean Certified System is better for us, our customers and the environment."