It is my firm belief that the “Business Coach” concept, as it has evolved with the aid of today’s electronic technology, is currently the most available and affordable resource for micro-businesses we have in this industry.
Every single business in our industry is absolutely unique, and there is no simple set of rules available that will work for the endless management challenges that face the micro-business owner on a daily basis. Unfortunately, we have deluded ourselves into believing otherwise because of our common technical roots where systems and processes exist to reliably guide us.
It may or may not come as a surprise to you, but many business owners in our industry today simply have no idea what they want from their businesses. It’s almost like getting into a car and driving with no idea of where you want to go! They need direction.
Then there is a much smaller group of people also in our industry who know exactly what they want, but can’t figure out what is keeping them from getting it. As I see it, it’s usually the case of being unable to see the forest for the trees. They may temporarily need another set of experienced eyes to help them stand back and re-examine things.
Today a large percentage of all professional cleaning businesses experience financial problems periodically because of the very nature of marketing demand in the cleaning business. In many of these cases, the problems are not caused by a lack of money, but because of a lack of financial knowledge and business structure (and a generous serving of procrastination).
Never has the need for structured financial management been greater than it is today for the “micro” cleaning business.
The “micro” cleaning professional today must not only manage the day-to-day and month-to-month finances of the business; but must also put together a program of long-term, continual financial investment. If not, the probability will be to wake up some day to find the dreams of a financially secure retirement will simply not happen because of a lack of planning and implementation.
What can happen when you hire a compatible business coach? Many things can happen, but here are just a few of the most important:
In next month’s “Training Corner,” we will discuss some of the reasons for the growing popularity of business coaching. We will cover what it could do for your business, how it works, how it is delivered and what fees you might expect to be charged.
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