ICS Magazine

MasterBlend adds to marketing tools

February 9, 2006

MasterBlend is offering "Indoor Allergies," the May 2005 special produced by CNN, for sale on CD-ROM. CNN's Anderson Cooper "illuminates the world of [dust mites] that proliferate in 99 percent of American homes," the company said.

Narrated by Dr. Sanja Gupta, the reports "illustrates the hazards of indoor allergens and serves as a unique and informative marketing tool for cleaners specializing in working with allergy sufferer," the company said.