ICS Magazine

"Moose" and wife added to Steamatic team

July 12, 2004
"Moose" and wife added to Steamatic team

Former Dallas Cowboy and current Fox Sports announcer Daryl "Moose" Johnston and his wife Diane have been signed to a three-year national spokesperson agreement by Steamatic Inc., the company said.

"I was looking for someone with strong family values, someone who are customers could relate to, and someone who would energize our workforce," Steamatic President Lloyd Swiggum said. "Daryl Johnston fit the bill perfectly. We were especially glad that Diane Johnston agreed to join as well."

The Johnstons will be featured in all facets of Steamatic franchise communications, the company said, everything from television and print to web and radio advertisements.