ICS Magazine

National Floor Covering Month, April 2002

October 30, 2001
WFCA begins cross promotion of April as National Floor Covering Month.

ANAHEIM, Calif. -- For National Floor Covering Month, April 2002, the Anaheim-based World Floor Covering Association (WFCA) is working to implement a multifaceted public relations program targeting the floor covering industry, key media and consumers.

To create excitement about National Floor Covering month with WFCA members and consumers the WFCA will conduct the "Look Down For A Change National Consumer Contest," which will be promoted through magazines and newspapers across the country. The online contest will last approximately three months and will be located at the www.wfca.org web site. Consumers will be asked to answer questions related to floor coverings. The answers can be found within the new consumer component of the site. Multiple winners will be chosen and prizes will include various types of floor coverings, including installation.

The WFCA Web site already experiences more than 10,000 visitors a month. The cross promotion is designed to generate more visits and greater awareness of floor covering options for the home or office.

To sustain the PR momentum, the WFCA will maintain a news bureau, releasing press announcements, alerts and industry news to consumer and trade media on an ongoing basis. Also timed for April's National Floor Covering Month, a camera-ready Mat story will be released to daily and weekly newspapers to ensure media coverage in small and medium markets in the country.

The World Floor Covering Association (WFCA) was formed as a result of the 1995 merger of the Western Floor Covering Association and the American Floorcovering Association. It is the recognized industry leader in legislative advocacy, marketing research and education, and sponsors the floor covering industry's premier showcase for new products and ideas, Surfaces.