ICS Magazine

Naturell receives EPA recognition

January 13, 2009

Naturell, a franchise offering organic and eco-friendly carpet and upholstery cleaning, was recently recognized by the U.S. Environmental Protection Agency as a Champion in the Design for the Environment Program’s Safer Detergents Stewardship Initiative (SDSI).

Champion is the highest level of recognition offered under SDSI. Through the SDSI, EPA’s Design for the Environment Program recognizes environmental leaders who voluntarily commit to the use of safer surfactants.

“I am honored to receive this award,” said Mike Nero, founder and CEO of Naturell. “I spent more than 10 years testing different solutions to develop an eco-friendly carpet cleaning solution… so it is a great accomplishment for my efforts to be recognized by the EPA.”